For my AD/PR capstone project, I wanted to create a campaign for NERDS Candy, a company that is experiencing massive growth and rebranding at the moment. For the campaign, I drafted an assessment of the candy category, a strategy document, a targeting deck and creative campaign activations. I had so much fun working on this project – I find that brainstorming and researching trends is really where my passion lies. Click on the image above to see my work!