I’ve always admired Blue Q as a brand: their strong visual and verbal tone, their creativity, their sense of humor and fun. Working on this media kit was great practice in PR writing and I had a ton of fun coming up with the “Rock My Socks” campaign! I discovered that I thrive in learning environments that inspire me, particularly when aligned with a brand's mission and ethos. This project served as the culmination of my Media Relations course at Loyola, showcasing both my passion for effective communication and my appreciation for brands that stand out.